Get Content That Generates BUZZ.
Content marketing strategy & SEO for brands, nonprofits and founders who want more visibility, clients, sales, donations...
See how amazing it feels to hire a strategist & writer who'll obsess over your marketing content so you can do more important stuff.*
*build your brand, schmooze clients, learn to unicycle
You have a kick-ass BRAND.
Everyone should know about it.
You're building something brilliant. But you don't have the time or know-how to craft the eye-catching content you need to get found on Google or inspire your dream audience to take action. Sound familiar?
That's where The Buzz comes in — your content marketing bestie.
Founded by Ilene Lelchuk Snyder, a writer and strategist with 30+ years of experience that includes an award-winning journalism career, The Buzz is powered by a journalist’s mindset, fueled by curiosity, driven by deadlines, and passionate about the power of words.
30+
years
professional writing & strategy experience
1,000s
of visits
driven to websites thanks to crisp copywriting, social media, PR, and SEO strategies
40~
clients served
brands, nonprofits, and agencies
Content strategy
Boost your reach with multi-channel content strategy. Let's turn your goals into powerful website, social, email, and PR campaigns that improve SEO, raise brand awareness, and move your audience to action.
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Public relations
Build brand recognition, trust, and backlinks with PR strategies that have earned clients coverage in outlets like Forbes, San Francisco Chronicle, Business Times, and network news.
SEO & web copywriting
Get words that work — written to rank, engage, and convert. Do you need a landing page? Blog posts? Or a site-wide plan for publishing content optimized for search engines, answer engines (LLMs), and dream audiences?
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Nonprofit storytelling
Get powerful writing that connects hearts to your mission. Impact stories, annual reports, appeals, event comms, social media, direct mail, newsletters, websites, PR & more.
MOST POPULAR SERVICE
Website design
Whether it’s a new build or a glow-up, the result is a beautiful, user-friendly website complete with custom wireframes, content, and SEO optimization.
Premium ghostwriting
Growth-focused founders and execs trust Ilene to transform their insights into influential thought-leadership LinkedIn posts and op-eds. Their bylines have appeared in outlets like Fast Company, Forbes, and top industry pubs.
Who needs The Buzz? You, if this sounds familiar
I tried doing it myself but...
I don't have time to plan and write killer content.
Competitor sites outrank me.
Who has the bandwidth to learn SEO and GEO?!?​​
Zero clicks.
I tried outsourcing it but...
The copy reads like a robot wrote it.
It's riddled with errors.
They got our brand voice wrong.
Wasted $$$ on ads and got no leads.​
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"Ilene is the bee's knees! A savant at words. You name it, she can write it."
Linnette Edwards, Co-Founder
Abio Properties