Get Content That Generates BUZZ.
Content marketing strategy & organic SEO for bold brands & nonprofits that want more visibility, clients, sales, donations...
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See how amazing it feels to hire a strategist & writer who'll obsess over your marketing content so you can do more important stuff.*
* build your brand, schmooze clients, learn to unicycle
30+
years
professional writing & strategy experience
1,000s
of visits
driven to websites thanks to crisp copywriting, social media, PR, and SEO strategies
40~
clients served
brands, nonprofits, and agencies
Services
Content strategy
Boost your reach with holistic multi-channel content strategy. Let's turn your goals into powerful website, social, email, and PR campaigns that work together to improve SEO, raise brand awareness, and move your audience to action.
Public relations
Build brand recognition, trust, and backlinks with PR strategies that have earned Buzz clients coverage in outlets like Forbes, San Francisco Chronicle, Business Times, and network news. ​
SEO & web copywriting
Get words that work — Written to rank, engage, and convert. Do you need a landing page? Blog posts? Or a site-wide plan for publishing content optimized for search engines, answer engines (LLMs), and dream audiences?​​​​
Nonprofit storytelling
Get powerful writing that connects hearts to your mission. Impact stories, annual reports, appeals, event comms, social media, direct mail, newsletters, websites, PR & more.
most popular
Website design
Whether it’s a new build or a glow-up, the result is a beautiful, user-friendly website complete with custom wireframes, content, and SEO optimization.
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Premium ghostwriting
Growth-focused founders and execs trust Ilene to transform their insights into influential thought-leadership LinkedIn posts and op-eds. Client bylines have appeared in outlets like Fast Company, Forbes, and top industry pubs.
You have a kick-ass BRAND.
Everyone should know about it.
You're building something brilliant. But you don't have the time or know-how to craft the eye-catching content you need to get found on Google or inspire your dream audience to take action. Sound familiar? That's where The Buzz comes in —
your content marketing bestie.
The Buzz was founded by Ilene Lelchuk Snyder, a writer and strategist with 30+ years of experience that includes an award-winning journalism career. Powered by a journalist’s mindset, fueled by curiosity, driven by deadlines, and passionate about the power of words.
Who needs The Buzz?
I tried doing it myself but...
I don't have time to create killer content.
Competitor sites outrank me.
Who has bandwidth to learn SEO & GEO?!?​​
My site got zero clicks.
I tried outsourcing it but...
The copy reads like a robot wrote it.
It's riddled with errors.
They got our brand voice wrong.
Wasted $$$ on ads and got no leads.​
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"Ilene is the bee's knees! A savant at words. You name it, she can write it."
Linnette Edwards, Co-Founder
Abio Properties